Chris & Karen Celebrate Success At Google HQ

Chris & Karen have been partying Google style after being identified as one of the fasted growing Adwords agencies in the UK. The team at Tree Frog have been rewarded for being one of the top 200 agencies in Googles ‘game on’ challenge… a sort of leaderboard if you will for agencies to measure themselves against. “ We only became Google Certified in April last year, but entered the challenge anyway, to help motivate us as an agency really. There are just over 6000 Google Partner agencies in the UK and 950 agencies entered the challenge in 2016 So to be one of the 200 agencies rewarded was great news for us.” said Director Chris Grice 

The event was held at Google’s flagship office in London’s Kings Cross. To say that I was a little star struck was an understatement (more…)

Having a Wheelie Good Time at Chamber Charity Ball

Chris and Karen had a fab time at the NWCW Chamber of commerce St David’s Ball. The prestigious event took place on Friday night at the Quay hotel in Conway.

The Black tie event consisted of a sit down meal (lamb… naturally) and the usual raffle and charity auction.

We are pleased to announce that the prize we donated raised £170 for the chambers chosen charity “peddle power”

I am so glad that we have been able to help some local charities (and meet some like minded businesses in the process)


Penguin Real Time

After a waiting period of almost two years, Goggle has finally implemented its newest algorithm change, the newest Penguin update. Penguin 4.0 Real Time marks the transition of Penguin as a stand alone feature to part of their core algorithm.

Penguin is Googles filter and capture system, a system designed to identify spammy or potentially spammy sites. The system was introduced in 2012 and was running on a periodic basis. The sites i dentified would be penalized until the next run of the filter, would would often be months apart.

The newest Penguin update has made significant changes to this formula. Until this update, Penguin would penalize and entire site based on as little as one spam page, this was a problem as it would deem pages spammy for things such as venue lists that are not inherently spammy. This new update will make this a thing of the past, now the Penguin system will only penalize individual pages, this will mean that individual pages will suffer but not full and often very well made sites.

As well with this the Penguin system is now part of google’s core algorithm, this means that instead of a periodic system for crawling pages, the Penguin system works constantly with the core algorithm to monitor and find spam pages in real time.

This is the last Update that Google will officially confirm in terms of the Penguin system, this is mainly due to the nature of the Penguin system as a constant process.