Creating the green light for the right kind of trafic

SEO is not a Dark Art

SEO Chester

A Refreshing Approach to SEOView our Results

Prior planning prevents poor performance... OK, maybe that's a bit of a cliché now, but it still rings true with any type of marketing campaign and especially Search Engine Optimisation. We start any campaign by first of all running an in-depth technical report on your website which consists of over 40 different tests. This takes your website and the website of your 2 biggest competitors and shows you where you stand out and where improvements need to be made.

Next we compare your competitors in more detail, for example what content they have? How are they connecting with their customers on the site?, are they offering something of value to the customer as an incentive for them to make contact? This is not to do with SEO per say, but it gives us a clear idea of your competitor's sales process.

We then carry out in depth Keyword research, that shows not only what people are searching for, but also how competitive those keywords are, and what opportunities and "easy wins" are available. Based on this, we can then set some solid growth targets for both search engine position, and new revenue.

OnSite SEOLocal listings and citations

The days of simply adding the keyword "Plumber Chester, Plumber Liverpool, Plumber Deeside" to gain local Search rankings are well and truly gone. Google now looks much more closely at where your business is physically located and where the businesses that connect to you are based too. This means that simply adding your website to 2000 directories won't do the job either. (in-fact it will likely do more harm than good) We know what websites Google use to validate your business' location so we focus on quality over quantity. If your business has multiple locations then this is not a problem (we just undertake a slightly different approach)

Technical SEOTechnical

This is the "geeky" Bit to SEO. We look closely at your website and make sure it both follows Google's best practice and also that Google can read and understand your website correctly. This can range from making sure that the site has correct Meta Data, that it works well on mobile and uses the most up to date markup that is required in the modern online space.

Link BuildingLink building

Having a great network of links to and from your website is still a really important part of a search campaign, but forget buying thousands of low-value links from the depth of the internet, or using other outdated ways of generating links. We find natural, High-quality links that will cement your place as an expert in your industry. 100 quality links will get better results that 1000 generic, low worth links. Ask us about Quality Link Building

Content and BloggingContent and Blogger Outreach

It is important to generate fresh content on your website, we will work with you to generate quality articles and make sure that are seen and promoted by other people in your sector. We will also reach out to bloggers who blog about your industry or target market and ask them to give you a mention in their blog. Ask us about Content Strategy