Creating the green light for the right kind of trafic

Building Strong Foundations For Your Campaign

Small SEO Changes Can Make a Big Difference

Like with all things, the foundations are the key to a website’s success on Google. Website speed, server setup, and mobile effectiveness can make a huge difference to your search results. In fact, we regularly see improvements of between 5 and 10 places on Google just by making one simple change.

It is true that 'content is king,' but all too often people's results are stunted by building a content strategy on poor foundations. We once had a call from a guy whose website had dropped off the face of Google. He had received various quotes from other agencies for everything from £400 to £5000 pounds. Our experience lead us to the problem very quickly and we found that the source of all of his search issues was in fact due to a missing semicolon in one line of code. We fixed the code and the site was back where it belonged on the first page of Google within 7 days.

What is the next step?

We can run a technical health check on your website that will not only show how well made your website is, but also highlight any improvements to the less obvious technical considerations that Google looks at.

How to do optimise your Technical SEO

Technical SEO is an aspect of Search Optimisation that really should be left to an expert. Getting it wrong can have long term implications. However, as always, here are some things you can do to get the ball rolling.

  • Check your website speed with Google's online tool.
  • Always use high quality website hosting.