Basic AdWords Tips that will save you cash
Google AdWords can be make or break for many businesses who depend on it to attract customers, and it drives targeted traffic to your landing pages. If you’re not currently using AdWords (pay per click) you may want to look into it, your competitors almost certainly have.
Your landing page is crucial for anyone setting up an AdWords campaign. There are a number of key things you will have to do to ensure your landing page is successful.
Make sure that your landing page is aesthetically pleasing to the eye. Lay it out so that it’s easy to navigate around and it will make visitors want to stay on the page. Use readable fonts and colour schemes that look nice and professional. If you’re trying to explain what your business is about, don’t have lots of writing in one space, spread it out throughout the page.
Mobile optimisation is extremely important as most people now, will use their mobile phones and tablets to visit websites if they’re out and about or on the go. If your landing page/website doesn’t have mobile optimisation, then visitors will not stay on your page.
Call-to-actions are also equally important on a landing page. This is what will attract the visitor to sign up, request a call back or potentially buy your services on your site.
Regularly monitor how long it takes for your landing page to load up, so that when people visit your landing page, it doesn’t take forever to load. Nobody likes slow websites!
Redirecting from a landing page
If you’re advertising a specific product or service make sure the ad links to a page specifically about that same product or service. Don’t send them to your homepage, or a general page that lists all of your products and services… that’s not why they clicked on the link. This could damage your quality score. In short, link your ads to a page that is relevant with the theme of the ad.
Keywords are extremely important when it comes to AdWords. If your keywords are irrelevant, it’s not going to help with your campaign at all. Make sure that they’re relevant and that they have a healthy search volume, something that people are currently looking for. Use different and relevant phrases.
Using negative keywords is also a really important step in your campaign (and one that many miss out) . An example of using negative keywords is; let’s say you’re a coffee shop that sells expensive coffee (let’s say £5.00 a cup) you may want to add a negative keyword of ‘cheap or ‘free’. This would mean that your ad won’t show for people who are searching for “cheap coffee” etc
Mobile optimisation is extremely important. Mobile-friendly sites will show up higher in the search results, and they also make up for more than half the searches on Google. For many advertisers, majority of traffic comes from users who will search on their mobile phones. Therefore, if your site isn’t mobile friendly, then visitors are 5 times more likely to leave your page straight away.