Are Google Ads a necessity?

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Is it really necessary to have Google Ads?

When running your own business, the main goal/outcome you will have is that you want to make a profit. Who doesn’t? A good way to get yourself out there is to use Google Ads.


Google Ads is a pay-per-click platform where you can pay to advertise your business or website across Google. The greatest thing about PPC is that you get to choose the amount of money you’re wanting to spend on your Google Ad campaigns, and you can turn them on and off as needed. All you have to do is set a monthly budget, and divide it around 30.4 (average number of days in a month) and that’s how much you would be spending daily on your campaign.


There are two ways in which you can reach people, the first being through the Google search network, or through the Google display network.


Google Search Network

The google search network will allow you to show your ads to those who are actively searching for the keywords that you have selected for that particular Ad campaign. So for example, if you are a shoe company based around selling mainly boy’s shoes, then you would bid to have your ad show up every time a user searches for ‘boy’s shoes Manchester’ (if you’re based in Manchester etc). You can learn more about the different types of keywords here.


Google Display Network

The Google display network works slightly different to the search network. Instead of showing your ad to those who are actively searching on Google, the display network will display your ads as a banner and are placed on websites in which you think your target audience will be on.


If your display ad has catchy text and it’s eye-catching, people are more likely to click on your ad, even if they don’t necessarily need your product/service.

If you know what you’re doing when it comes to setting up individual ad campaigns with Google, then you’re already one step ahead. Google Ads is definitely worth it and if you’re seeing an improvement within customer statistics, then it’s working for you. It’s more than affordable and if managed correctly, it can deliver a really strong return on investment.